The Fragrance Foundation has announced the fragrance brands eligible for the 2011 Fragrance Hall of Fame FiFi Award. This dedicated award recognizes a fragrance classic (men’s and women’s) which was launched fifteen or more years ago in 2010. To be eligible to appear on the ballot, companies are required to submit materials to support the marketing strategies which helped the fragrance achieve awareness and success in 2010, including: new form of product (if any); new packaging (primary or secondary); new advertising (print or TV) and uniqueness of collateral support (in-store promotion, sampling, display, etc.).

Below are the fragrances that meet the criteria, having stood the test of time, continuing to delight loyal fans and attract new consumers to the joys of wearing scent. The winner will be announced at The FiFi Awards on May 25th.

Women’s
24 Faubourg, Hermès1995Beauté Prestige International

Issey Miyake L’Eau d’Issey1992Beauté Prestige International

Jean Paul Gaultier CLASSIQUE1993Beauté Prestige International

Moschino Cheap and Chic1995Euroitaly, Inc.

pleasures1995Estée Lauder

Red Door1989Elizabeth Arden

Trésor1990Lancôme


Men’s

Jean Paul Gaultier ‘Le Male’1995Beauté Prestige International

L’Eau d’Issey Pour Homme1994Beauté Prestige International

Versace The Dreamer1996Euroitaly, Inc.